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http://www.wealthwriter.com
is now publishing
the weekly Net Wealth Group eZine / Newsletter. The reason
for the change is the Net Wealth Group web site has become
so large - we have decided the most professional approach
is to move the entire management of our eZine to a
dedicated website.
Although this move is a more expensive option we feel it
provides a better service for our readers.
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THE WEALTH WRITER EZINE
Web Design, Internet Marketing & ECommerce
May 1, 2003 Issue #19
Circulation: 2,602
Weekly Publication by The Wealth Writer eZine
http://www.wealthwriter.com
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C O N T E N T S
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> Editor Notes
> Feature Article
• "It's All in Your List"
> Article Announce
> Subscription Management
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E D I T O R S N O T E S
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Hello,
Welcome to this week's edition of the Wealth Writer eZine!
Last week I decided to put myself to the test by
writing a website where I intend 'Walking The Talk'. I have two
reasons for building this new website. Firstly, I'm constantly
telling people if they want to succeed on the Internet they
must have a mailing list, and must also keep their subscribers
informed regularly.
Secondly I feel there is a need for a one stop website focused
on ALL the needs of those people wanting to write their own
eZine/Newsletter. A website where people can find all the
neccessary software, hints and advice, a place where they can
discuss their problems and concerns by interacting through the
online forum with myself and other people.
I decided to make a section of the eZine Marketing Owner site a
paid membership area. Included with the cost of membership
people will get an Autoresponder, Power Mailer, Ziney text
editor access to the online forum, access to my own rolodex full
of Internet marketing addresses compiled over my years of
Internet marketing. I'm sure membership will be cost effective
as paying individually for these features would cost more than
the total membership fee.
I'm hoping by making all these services available from the one
site I may be able to help anyone who would like to publish
their own eZine or articles with the little extra support,
advice and encouragement to help them make a start.
I haven't forgotten the experienced publishers either. I have
made archiving facilities available so existing publishers can
benefit from the extra search engine exposure and the
possibility of having their articles published in other eZines.
To say I have been busy over the last week would be
an understatement. I started writing pages last Thursday and had
most of the pages and scripts on the net by Sunday. On Monday I
submitted the site to the major search engines and by yesterday I
noticed I had achieved a No 1 position for my targeted keywords
in MSN and No 18 in Webcrawler - I haven't checked the other
major engines yet.
I have included a certified Alexa traffic ranking monitor on
every page of the website so everyone can see how this new site
is ranked with the search engines. Last time I looked 954,955.
[FIRSTNAME] I hope you might like to go and have a look at:
http://www.ezinemarketingowner.com
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and I would like to hear any comments or suggestions you may
have.
Until next week!
To Your Success!
Kerry Harrington
http://www.wealthwriter.com
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Enjoy this week's Wealth Writer eZine!
Kerry Harrington
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F E A T U R E A R T I C L E
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"It's All in Your List"
by Rosalind Gardner
If customers must be exposed to a product an average of 7 times
before they buy, and you don't have a way to contact a surfer
after their first visit to your site, how do you remind them
about your product six more times?
Do you simply hope they'll remember your name, your company name
or your URL? Do you invite them to use a 'Bookmark Now!' link?
Have you ever seen a typical file of 'Favorites'? I use the term
'file' very loosely. Filing is rarely involved, and it's
unlikely anyone will find your site again amidst his or her 500
other 'favorite' sites.
Even if those methods did work to bring your visitors back, how
would reading your sales copy six more times convince them to
buy?
It wouldn't.
That's why Internet marketing experts all agree, without an
opt-in list or email newsletter, you are losing sales and money.
Put simply, having your own ezine is absolutely essential if
your online business is to achieve its maximum potential.
'Ezine' is essentially a contraction for the term 'electronic
magazine'. They are also known as opt-in lists, email
newsletters or simply 'zines.
Ezines allow you to contact your subscribers via email without
spa*mming, as they've 'opted' to receive your information. In
other words, interested prospects have given you permission to
send them news and information.
Publishing an ezine that captures and holds your subscribers'
interest takes some time and effort. You must commit to a
schedule, and give your readers attention-grabbing, useful
information in an easy-to-read format. Your objective is to earn
your readers trust by establishing yourself as a credible source
of valuable information.
Does that sound like too much work? Are you not convinced that
publishing an ezine is worth the effort? Consider this.
What is the first thing most people do when they turn on their
computers in the morning? They read their email! If your
newsletter is in their Inbox, your product gets seen before the
competition's site is visited. Browser windows may be closed
without book-marking, and names forgotten, but your email is
still in your subscribers Inbox!
The ezine itself is relatively simple to set up. Do not use
software that resides on your computer to build your mailing
list. As your list grows in size, you run the risk of having
your ISP shut down your connection for excessive bandwidth use
or allegations of sp*am. It happened to me and it's a costly
mistake that you can and should avoid. Instead, purchase a
service from one of the many companies offering mailing lists
and autoresponders.
(Our feature will continue after a sponsor message.)
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You are NOT going to believe this...
This one you are just not going to believe.
Mark Joyner is getting out of the Internet marketing
business. (If you don't know who Mark is, scroll down a bit
and come back when you're done.)
In the process of closing up shop, he's selling off some of
the most valuable products ever created for doing business
online.
--> Including the source code for his software.
Those of you who know his companies or understand the
Internet business know what that's worth. If you do any kind
of business online, you're definitely going to want to get
the details.
http://www.netwealthgroup.com/cgi/track/tracker.cgi?mj
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This package is at the extreme other end of the spectrum. It
is definitely NOT for newbies. (If you're just getting
started, you'll probably want to read the sales letter
anyway. There are a lot of points in it that are important
for any online business person to understand.)
If you're already doing business online, even in a small way,
you want to take a good, hard look at this one. It has
EVERYTHING in it. Affiliate software, resale rights products,
viral systems, affiliate tools, code for more stuff than you
could shake a mouse at, and more "nuts and bolts" tools and
information than... well...
For the moderate to very experienced online entrepreneur,
this is the most powerful stuff I've seen for sale. Anywhere.
You're just not going to believe this until you see it.
http://www.netwealthgroup.com/cgi/track/tracker.cgi?mj
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Trust me on this one. Check it out.
For those who don't know who Mark Joyner is, let's put it
this way: Mark's one of those success stories that most
people aspire to.
He started online with $400 and sold his company for $12 or
$16 million a few years later. Then he started another one
that's made millions. He's built some of the biggest
subscriber lists in the world, affiliate programs with over
300,000 affiliates, and some of the most heavily visited
sites (Top 100) on the net.
He's pretty controversial, which may be why we get along so
well. Love him or hate him, he's hugely successful.
Someone to learn from.
>>>>>>>>>>>>END SPONSOR
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(Now back to today's feature)
As your autoresponder or mailing list service charges remain the
same, your customer acquisition costs decrease as your list
grows. That makes publishing an ezine the most inexpensive way
to build relationships with your website visitors.
Your effort and investment will pay off. Sharing your knowledge
to help others is both good for the soul and financially
rewarding. A newsletter that readers look forward to can grow to
thousands and tens of thousands of people. An average conversion
rate of one percent on a very large list can be a large reward
in exchange for the time it takes you to write your newsletter.
Communicating with your customers on a continuing basis builds
trust, goodwill and increases their willingness to buy from you.
Remember that it is 7 times less expensive to market to an
existing customer than it is to acquire a new one.Start your own
ezine. The effort will be well worth your time.
Keywords: mailing list, ezine subscribers, opt-in, ezines,
newsletters
About the Author
Rosalind Gardner,
http://RosalindGardner.com
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Rosalind's amazing Internet business success story has been
profiled in Secrets to Their Success, Six Figure Income and
numerous other publications. Learn how you too can build a
lucrative eBusiness, by reading her entertaining, informative
and hype-free newsletter, the Net Profits Coach, available at:
http://RosalindGardner.com
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Until next week!
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Do you have a comment or suggestion? Please,
feel free to contact me. Your feedback is always welcome.
mailto:suggestion@wealthwriter.com
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Don't forget to have a look at Net Wealth Group for new
articles, tools and software!
Net Wealth Group is constantly adding to their vast number
of informative pages - heaps of information and advice can
be found on subjects relevant to Internet marketing,
recommended eBooks, web page authoring advice, search engine
promotion, useful tools and software for webmasters - you
will find plenty of help at Net Wealth Group.
http://www.netwealthgroup.com/
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S U B S C R I P T I O N M A N A G E M E N T
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