Cyber Speed And The Speed of Thought - The Wealth Writer eZine

http://www.wealthwriter.com is now publishing
the weekly Net Wealth Group eZine / Newsletter. The reason
for the change is the Net Wealth Group web site has become
so large - we have decided the most professional approach
is to move the entire management of our eZine to a
dedicated website.
Although this move is a more expensive option we feel it
provides a better service for our readers.

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THE WEALTH WRITER EZINE
Web Design, Internet Marketing & ECommerce

April 24, 2003 Issue #18
Circulation: 2,602

Weekly Publication by The Wealth Writer eZine
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C O N T E N T S
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> Editor Notes

> Feature Article

• Cyber Speed And The Speed of Thought

> Article Announce

> Subscription Management

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E D I T O R S N O T E S
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Hello,

Welcome to this week's edition of the Wealth Writer eZine!

During this last week I have decided I do a lot of
talking in my eZine and articles, giving tips and advice to
everyone about how to build a successful business online.

I have decided to put myself to the test by writing another
website where I intend 'Walking The Talk'. I have two reasons for
building this new website. Firstly, I'm constantly telling
people, if they want to succeed on the Internet they must build
their mailing list.

Secondly, a lot of people have no idea where or how to start
building their list. They have no idea how to get website
visitors to subscribe to their eZine/Newsletter, what tools
they will need if they could get people to subscribe, and how
they are going to send them relevent interesting articles every
week, fortnight or month.

I intend this new website to be a one stop eZine publishers site
where complete 'newbies' and veteran eZine publishers can find
everything they need to write, publish and deliver their own
eZine. I will include scripts, templates and articles they can
use.

Yesterday I used the Overture keyword digger tool on the Net
Wealth Group website and chose the domain name
ezinemarketingowner.com which I registered, today I organized
web hosting with Wealthrite.com and mapped the domain name to
the server. I have made a web page template and written quite a
few of the pages.

I will be burning the midnight oil over the next few days trying
to get all of this together. I have included a certified Alexa
traffic ranking monitor on every page so everyone can see how
the site is ranked with the search engines. I intend to spend
very little money on promoting this site, relying on strategic
search engine promotion tactics to generate traffic.

I hope over the next few days you might go and have
a look at http://www.ezinemarketingowner.com <a
href="http://www.ezinemarketingowner.com/"> AOL Friendly
Link</a> I would like to hear any comments or suggestions you
may have.

Until next week!

To Your Success!
Kerry Harrington

http://www.wealthwriter.com
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I hope you'll enjoy this week's Wealth Writer eZine.

Kerry Harrington

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F E A T U R E A R T I C L E
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Cyber Speed And the Speed of Thought
Copyright© 2003 The Wealth Writer eZine.

Marketers on the Internet often overlook the fact that any
potential customer arriving at their website is travelling at
cyber speed or the speed of thought, you have got approximately
15 seconds to grab the web surfers attention or click, goodbye
and they're gone.

All the surfer sees on arriving at your site is the wonderful
heading you created and your headline. They are at the first
fold of the page and 4 seconds have gone already, so you had
better come up with something hypnotic and quickly.

That leaves the headline. If you've got the money you could
spend hundreds of dollars creating the right attention grabbing
headline, the big companies spend hundreds even thousands of
dollars with copywriters to come up with the right headline.

Because your headline is so important it stands to reason you
should concentrate most of your copywriting time on the headline
you are going to use to GRAB peoples interest and excite them
enough to stay around for a while.

Surfers on the Internet aren't very interested in you the
marketer, they're there looking for whats in it for them - you
have to focus on the benefits you are offering your customers.
Assuming you've grabbed them with your headline, they move on
quickly to your next mini headline still looking for whats in it
for them.

Try to keep them on your page using a progressive quick
'benefits listing' technique. If your headline and sub headlines
have got them interested enough, they just might even start to
read some of your text copy. The theme of your website must
establish credibility. If they smell a rat (and you're the rat)
they won't be there for long.

(Our feature will continue after a sponsor message.)

>>>>>>>>>>>>>>SPONSOR MESSAGE<<<<<<<<<<<<<<<<<

You are NOT going to believe this...

This one you are just not going to believe.

Mark Joyner is getting out of the Internet marketing
business. (If you don't know who Mark is, scroll down a bit
and come back when you're done.)

In the process of closing up shop, he's selling off some of
the most valuable products ever created for doing business
online.

--> Including the source code for his software.

Those of you who know his companies or understand the
Internet business know what that's worth. If you do any kind
of business online, you're definitely going to want to get
the details.

http://www.netwealthgroup.com/cgi/track/tracker.cgi?mj
<A
HREF="http://www.netwealthgroup.com/cgi/track/tracker.cgi?mj">
AOL Friendly Link</A>

This package is at the extreme other end of the spectrum. It
is definitely NOT for newbies. (If you're just getting
started, you'll probably want to read the sales letter
anyway. There are a lot of points in it that are important
for any online business person to understand.)

If you're already doing business online, even in a small way,
you want to take a good, hard look at this one. It has
EVERYTHING in it. Affiliate software, resale rights products,
viral systems, affiliate tools, code for more stuff than you
could shake a mouse at, and more "nuts and bolts" tools and
information than... well...

For the moderate to very experienced online entrepreneur,
this is the most powerful stuff I've seen for sale. Anywhere.

You're just not going to believe this until you see it.

http://www.netwealthgroup.com/cgi/track/tracker.cgi?mj
<A
HREF="http://www.netwealthgroup.com/cgi/track/tracker.cgi?mj">
AOL Friendly Link</A>

Trust me on this one. Check it out.

For those who don't know who Mark Joyner is, let's put it
this way: Mark's one of those success stories that most
people aspire to.

He started online with $400 and sold his company for $12 or
$16 million a few years later. Then he started another one
that's made millions. He's built some of the biggest
subscriber lists in the world, affiliate programs with over
300,000 affiliates, and some of the most heavily visited
sites (Top 100) on the net.

He's pretty controversial, which may be why we get along so
well. Love him or hate him, he's hugely successful.

Someone to learn from.

>>>>>>>>>>>>END SPONSOR MESSAGE<<<<<<<<<<<<<<<

(Now back to today's feature)

To establish credibility nothing beats a full no questions asked
money back guarantee. Don't ask me why but the stronger you make
your guarantee the the less likely it is that you will have to
honour it. Some customers may (will) even take advantage of your
guarantee, don't worry the increased sales you will make by
offering a strong guarantee will far outweigh the disadvantages.

You've had your surfer on your site for three minutes now, you
have hopefully convinced your prospect of all the benefits
owning your product will bring, you now need to create an
urgency. Don't forget the surfer still has the mouse in his hand
and that little red x (the close button) is still up at the top
of the page. You need to convince the prospect to purchase your
offer now, not tommorow or another day.

If none of that worked, at least you had the prospect on your
page for a few minutes. But you still have one last resort. You
could stategically place your subscribe button up near the
dreaded red x because your prospect may have liked your site
enough to click on the subscribe button on his way off your site.

You may even end up with a loyal customer for years to come.

Until next week!

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Article Written By

Kerry Harrington
http://www.wealthwriter.com
<a href="http://www.wealthwriter.com"> AOL Friendly Link</a>

Kerry Harrington is the publisher of The Wealth Writer
eZine - This interesting weekly eZine is known for it's
useful and informative articles, written in a personal
style by Kerry.
To subscribe by email simply click the mail link then send
mailto: subscribe@wealthwriter.com

Until next week!

In the mean time if you would like to read this article on
line, this and all previous eZines are now archived at
http://www.wealthwriter.com/archives.htm
Or if you would like to learn more about Internet marketing
you can do so at http://www.netwealthgroup.com

To Your Success!

Kerry Harrington

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Do you have a comment or suggestion? Please,
feel free to contact me. Your feedback is always welcome.
mailto:suggestion@wealthwriter.com
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>>>>>>>>>>>>>>SPONSOR MESSAGE<<<<<<<<<<<<<<<<<

Don't forget to have a look at Net Wealth Group for new
articles, tools and software!

Net Wealth Group is constantly adding to their vast number
of informative pages - heaps of information and advice can
be found on subjects relevant to Internet marketing,
recommended eBooks, web page authoring advice, search engine
promotion, useful tools and software for webmasters - you
will find plenty of help at Net Wealth Group.

http://www.netwealthgroup.com/

<A HREF="http://www.netwealthgroup.com/">
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>>>>>>>>>>>>END SPONSOR MESSAGE<<<<<<<<<<<<<<<

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