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is now publishing
the weekly Net Wealth Group eZine / Newsletter. The reason
for the change is the Net Wealth Group web site has become
so large - we have decided the most professional approach
is to move the entire management of our eZine to a
dedicated website.
Although this move is a more expensive option we feel it
provides a better service for our readers.
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THE WEALTH WRITER EZINE
Web Design, Internet Marketing & ECommerce
March 27, 2003 Issue #14
Circulation: 2,602
Weekly Publication by The Wealth Writer eZine
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C O N T E N T S
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> Editor Notes
> Feature Article
• How "Secure is YOUR website?
> Article Announce
> Subscription Management
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E D I T O R N O T E S
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Hello,
Welcome to this week's edition of the Wealth Writer eZine!
Another busy week and month almost over. This last week I
have added two additional handy tools to the Net Wealth
Group website - I have been amazed at the number of people
using these tools over the short period they have been on
the website.
We all know the importance of using the right keywords to
optimize your pages for the search engines, the new tools I
have added to Net Wealth Group will help you find the most
relevent key words to use on your pages. The tools will
also help you decide on a bid price if you intend using the
pay per click search engine option.
To have a look at both the keyword suggestion tool and the
keyword bid tool, click on the link below:
http://www.netwealthgroup.com/overture.htm
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Until next week!
To Your Success!
Kerry Harrington
http://www.wealthwriter.com
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I hope you'll enjoy this week's Wealth Writer eZine.
To Your Success!
Kerry Harrington
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F E A T U R E A R T I C L E
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How "Secure" Is YOUR Web Site?
By Robin Nobles (c) 2003
A few days ago, an incident happened to me that prompted
the writing of this article. I'm sure that if this is an
issue for me and one of my Web sites, it's an issue for
many others.
With my personal Web site, I use a nationally known
Internet Host provider to host it. They've hosted my site
for years, and I can't really complain about their services
(except that you can rarely find a real "person" to talk
to). However, a few days ago, I wanted to give a good friend
of mine, Dave Barry, FTP access into my Web site to
download a particular file. Rather than using an FTP
program, he used IE (Internet Explorer) to FTP into the
site. The strange thing is, before I even gave him my
username and password, Dave was inside the server where my
site is hosted!
Dave said that the server, and any sites hosted on that
server, were wide open for attack. He was able to see the
System 32 Directory, passwords, etc. The good news for me
is that Dave is a Certified Internet Webmaster Security
Professional Instructor, so he knows exactly what he's
talking about (and I don't).
He ran a report to show the vulnerability of my Web site.
That report indicated that there were seven high risk
vulnerabilities, four medium risk, and two low risk. It
also said that it was imperative that I take immediate
action in fixing the security issues of the network.
Now isn't this a comforting thought, especially since I've
never questioned the security of my Web site? I use one of
the top Web hosting firms in the country. This problem
should NOT have happened.
I contacted the hosting company, and they're checking into
it. At one point, they said, "A little further research on
my part found that anonymous FTP is erroneously enabled on
your website." Then, in a later e-mail, they changed their
mind, "I did misspeak last night when I said that anonymous
access was enabled, as I could not upload any files at all,
though I could view some directories and files, evidently
some relatively innocuous system data files." Dave
disagreed, and he promptly sent me two files to prove how
vulnerable and insecure the system is. I sent them those
files as well as the security report Dave ran, and they're
continuing to look into it.
In my case, though this is a very disturbing situation, it
isn't the end of the world. I don't sell anything on my Web
site -it's there for informational purposes only.
But, for those of you who actually sell goods or services
over the Internet, this could be a huge, and extremely
distressing, problem. As Dave said, "I could crash the
entire server in a matter of minutes." But, he's one of the
good guys wearing a white hat, not a hacker. He's also
responsible for 40+ Web sites through his company, all of
which are extremely secure.
What Can You Do To Protect Your Own Web Site?
(Our feature will continue after a sponsor message.)
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(Now back to today's feature)
Now that we know how serious a problem this can be, let's
look at some ways you can protect your Web site.
1. Contact a security expert like Dave Barry and have him
run a security audit on your Web site. Visit Computer
Concierge and complete the Website security report. Find
out what your Web site security vulnerabilities are, and
learn what needs to be done to fix them.
2. If the security audit on your Web site proves that you
have security issues, and if your host provider can't give
you a logical explanation, move your site to a different
hosting company. I'm going to move my personal site to
Combustion Hosting, where security is a #1 priority, and
where I can get personal attention and support.
3. Ask your current hosting company about their security
policies. Then, point them to this URL, which lists The Top
20 Most Critical Internet Security Vulnerabilities. This
list was compiled by a list of security experts from the
FBI and the SANS Institute. Though you may not be able to
understand much of the report, your hosting company will.
Not only does the report list the security risks, but it
also gives solutions to the problems.
4. If you're a "do it yourselfer," visit the U.S.
Department of Energy's site which offers a listing of tools
for security analysis.
5. Or, consider Retina, which provides excellent security
software.
6. SecureNet Solutions also offers products that will run
vulnerability reports for you.
The main thing is to learn from my "mistakes" and don't be
caught off guard. If you're using a hosting company to host
your Web site, make darn sure that the server and your Web
site are secure. Visit Computer Concierge for a free
security audit. Then, go with a reputable hosting company
who places the utmost importance on security, like
Wealthrite Hosting.
Remember: Your Web site is your online business. Don't you
lock the doors and secure the windows of your "brick and
mortar" business? Do you have an alarm system? Don't you
think it's important to do the same with your online
business?
About The Author
Robin Nobles, Director of Training, Academy of Web
Specialists http://www.academywebspecialists.com
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Robin has trained several thousand people in her
online search engine marketing courses and is the content
provider for (GRSeo) Search Engine Optimizer software. She
also teaches 2-, 3-, and 5-day hands-on search engine
marketing workshops in locations across the globe with
Search Engine Workshops.
Until next week!
In the mean time if you would like to read this article on
line, this and all previous eZines are now archived at
http://www.wealthwriter.com/archives.htm
Or if you would like to learn more about Internet marketing
you can do so at http://www.netwealthgroup.com
Copyright © wealthwriter.com 2003.
To Your Success!
Kerry Harrington
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[FIRSTNAME], do you have a comment or suggestion? Please,
feel free to contact me. Your feedback is always welcome.
mailto:suggestion@wealthwriter.com
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Net Wealth Group is constantly adding to their vast number
of informative pages - heaps of information and advice can
be found on subjects relevent to internet marketing,
recommended eBooks,web page authoring advice,search engine
promotion, useful tools and software for webmasters - you
will find plenty of help at Net Wealth Group.
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